You have 2 Types of Prospects in your App:
1. App Contacts - people from your phone contact list who have been sent a custom tracking link.
2. Site Leads - visitors who have filled out one of the forms on a lead capture page or other page attached to your marketing system.
Only Site Leads have the Scoring System and Race to 100. App Contacts info will tell you how many clicks for each page.
So when sending a link to your App Contact, be sure you are sending a lead capture page in most cases which they will then fill out and the scoring can take effect.
You will find a list of Score Items in your main backoffice.